Nigerian Businesswoman Affiong Williams Debuts $2.5-Million Dried-Fruit Plant

Nigeria’s agricultural sector received a significant boost with the inauguration of a state-of-the-art $2.5-million dried-fruit processing facility by ReelFruit, a leading agribusiness enterprise led by entrepreneur Affiong Williams. The plant, located in Abeokuta, Ogun State, marks a milestone for both ReelFruit and Nigeria’s agricultural landscape.

The facility, boasting a capacity of 800 metric tonnes, is the largest dried fruit processing plant in Nigeria. It aims to combat agricultural wastage and strengthen the country’s agribusiness sector. The initiative was made possible through collaborative efforts and funding from notable entities such as the USAID, Alitheia Identity Fund, and First Monument Bank (FCMB).

Affiong Williams, the visionary behind ReelFruit, sees the plant as a realization of her long-held aspiration to enhance agricultural and agribusiness endeavors in Nigeria. By empowering local farmers and reducing post-harvest losses, the plant plays a crucial role in advancing Nigeria’s food processing industry.

ReelFruit, known for its diverse range of dried fruit and nut snacks, serves a wide clientele across retail, aviation, education, hospitality, and e-commerce platforms like Amazon.com.

Under Williams’ leadership, the company has expanded its market reach and created employment opportunities, particularly for rural women engaged in mango cultivation in Kaduna.

Looking ahead, ReelFruit aims to further expand its market beyond Nigeria’s borders, collaborate more closely with farmers to minimize fruit wastage, and solidify its position as a leader in the dried fruit sector.

Affiong Williams’ exceptional contributions to ReelFruit’s success have not gone unnoticed, earning her recognition, including a listing by Forbes among Africa’s Most Promising Entrepreneurs in 2015.

The inauguration of ReelFruit’s $2.5-million dried-fruit processing plant signifies a significant leap forward for Nigeria’s agricultural sector, highlighting the company’s commitment to innovation, sustainability, and economic empowerment.

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